Sibel Health
Sibel Health is dedicated to delivering Better Health Data for All by developing flexible sensors powered by advanced analytics and exceptional software. In my role as a lead product designer and emerging visual designer, I focused on creating a comprehensive user experience for clinical care and research apps and company's website.
Branding
Interaction design
Mobile/Web
ROLE
Lead Product / Visual Designer
OUTCOME
Designed the MVP of a clinical research platform from scratch, which has since become the company’s core product—now used in partnerships with major pharma companies like AbbVie.
TIMELINE
Apr 2021 - Current
TEAM
Visual Designer, Cloud Engineering Team, Systems Engineering Team, Quality Team, Regulatory Affairs Team, Manufacturing Engineering Team
Problem
Clinical researchers often spend 2–3 hours daily on manual documentation, with over 20% of data prone to errors. This project aimed to digitize those workflows—reducing friction, improving accuracy, and enabling more efficient and scalable clinical trials.
Product
I led the end-to-end product and visual design process for clinical research app, Discovery. I strategically mapped essential features, information hierarchy and controls to ensure an accessible and efficient journey for both seasoned researchers and trial participants.
Website
I managed 0 to 1 web design process, which encompassed everything from artistic guidance to the development of high-fidelity prototypes.
Branding
I implemented a design system, brand guideline, and UI library to improve design consistancy and workflow efficiency.
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